Asics asks ‘Are you made of sport?’ in new global campaign
"Made of Sport" is the largest investment to Asics Europe to date. Already broadcasted in the UK and Germany since January, the campaign shows the passion and perseverance of professional...
Media
Retail, consumer boosting US TV ad spending in 2012
On top of a jump in political advertising ahead of the November U.S. elections and Olympic advertising before the Summer Games, television stations and networks are also getting a boost...
New app complements New York fashion shows
Guests at some New York Fashion Week shows and others watching online now have a new way to identify the looks they see sashaying down the runways.
Stella McCartney and Peta launch an anti-leather campaign
Just as New York celebrated the beginning of its fashion week, taking place from February 9 to 16, Peta and British designer Stella McCartney revealed their new anti-leather campaign.
Super Bowl Ads: Which Ones Generated the Most Pre-Game Buzz?
In these days of social media saturation, the idea of waiting for the Super Bowl to catch the best ads seems so yesterday. Advertisers are looking to generate product awareness through...
French Elle denies Obama fashion piece 'racist'
French fashion bible Elle has denied charges of racism after unleashing a storm by suggesting that a black American elite, inspired by the Obama couple, was finally embracing "white"...
Ad giants seek catchy tunes at MIDEM music market
What kind of tune will make someone want to buy a bar of soap, a painkiller or a condom? That was the question facing ad agencies who flocked to this week's Midem global music market in...
Balenciaga choses Kristen Stewart as the face of its new fragrance
The American actress Kristen Stewart is the new muse chosen by Balenciaga for its latest perfume, to be launched this fall. She will walk in the footsteps of Charlotte Gainsbourg, who...
A tale of angst in Jil Sander's latest campaign
In the summer, Jil Sander will be going dark. While the runway show put together by Raf Simons for the Spring-Summer 2012 collection was fresh and bright, the campaign that follows is a...
Brand Britain puts heritage on show in Olympic year
Britain plans to beam pictures onto Rio de Janeiro's Sugarloaf Mountain and splash images promoting its heritage around airports across the globe as part of an international trade and...
Hundreds protest at D&G photo 'ban' in Hong Kong
More than a thousand people protested outside a Dolce and Gabbana store in Hong Kong on Sunday after the Italian clothing store allegedly prevented people from taking photographs of its...
French mail order catalogue's naked man goes viral
One of France's best-known mail order catalogues apologised Wednesday after web users noticed a naked man in the background of an advertising photo published on the children's section of...
Vogue's vast archives make online leap from paper
Bookshelves groaning under the weight of every issue of American Vogue ever published since December 17, 1892, and there have been about 2,800 of them, can now heave a sigh of relief.
UK fashion brand All Saints promotes the "Voices of the Cloth"
All Saints has shot a documentary film in the Yorkshire town of Huddersfield, where much of All Saints' woven textiles are manufactured. The surviving British textile mills tell their...
Vogue offers online access to 120 years of archives
Powered by WGSN, “Vogue Archive” boasts access to over 400,000 digitised pages including covers, articles and advertisements of American Vogue reaching back to 1892.